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Cookie Policy

Last Updated: November 16, 2025

About Cookies: This Cookie Policy explains what cookies are, how we use them on our website, and how you can manage your cookie preferences.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies enable websites to:

  • Remember your preferences and settings
  • Improve your browsing experience
  • Understand how you use the website
  • Provide personalized content and advertising
  • Ensure website security and functionality

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility.

Cookie Name Purpose Duration
session_id Maintains user session and security Session
csrf_token Protects against cross-site request forgery attacks Session
cookie_consent Stores your cookie consent preferences 1 year

2.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous information about pages visited, time spent, and any errors encountered.

Cookie Name Purpose Duration
_ga Google Analytics - Distinguishes unique users 2 years
_gid Google Analytics - Distinguishes users 24 hours
_gat Google Analytics - Throttles request rate 1 minute
analytics_session Tracks user behavior on the website 30 minutes

2.3 Functionality Cookies

These cookies allow the website to remember choices you make (such as your username, language, or region) and provide enhanced, personalized features.

Cookie Name Purpose Duration
user_preferences Stores your website preferences 1 year
language Remembers your language preference 1 year
theme Remembers your theme preference (light/dark mode) 1 year

2.4 Targeting and Advertising Cookies

These cookies track your browsing habits to deliver advertisements that are relevant to you and your interests. They also limit the number of times you see an ad and help measure the effectiveness of advertising campaigns.

Cookie Name Purpose Duration
_fbp Facebook Pixel - Tracks conversions and user behavior 3 months
IDE Google DoubleClick - Serves targeted ads 1 year
NID Google - Stores user preferences for ads 6 months
ads_prefs Stores advertising preferences 1 year

3. Third-Party Cookies

Some cookies on our website are set by third-party services. We use the following third-party services that may set cookies:

3.1 Analytics Services

  • Google Analytics: Helps us understand website usage and visitor behavior
  • Hotjar: Provides heatmaps and session recordings to improve user experience

3.2 Social Media

  • Facebook: Social sharing buttons and Facebook Pixel for advertising
  • Twitter: Tweet buttons and Twitter analytics
  • LinkedIn: Share buttons and LinkedIn Insight Tag

3.3 Marketing and Advertising

  • Google Ads: Display targeted advertisements
  • Facebook Ads: Retargeting and conversion tracking

3.4 Communication Tools

  • WhatsApp Business: Chat widget for customer support
  • Email Marketing Platform: Newsletter subscription management

4. How We Use Cookies

We use cookies for the following purposes:

4.1 Essential Website Functions

  • Maintaining your login session
  • Remembering items in your shopping cart
  • Ensuring website security
  • Load balancing and performance optimization

4.2 Improving User Experience

  • Remembering your preferences and settings
  • Personalizing content and recommendations
  • Enabling interactive features
  • Providing localized content

4.3 Analytics and Performance

  • Understanding how visitors use our website
  • Analyzing traffic patterns and trends
  • Identifying and fixing technical issues
  • Testing new features and improvements
  • Measuring website effectiveness

4.4 Marketing and Advertising

  • Delivering relevant advertisements
  • Measuring ad campaign performance
  • Retargeting visitors who showed interest
  • Preventing ad fatigue by limiting frequency

5. Managing Your Cookie Preferences

You have several options to manage and control cookies:

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • View and delete cookies
  • Block cookies from specific websites
  • Block third-party cookies
  • Delete all cookies when you close your browser
  • Receive notifications before cookies are stored

Popular Browser Cookie Settings:

  • Google Chrome: Settings > Privacy and security > Cookies and other site data
  • Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and website data
  • Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data

5.2 Cookie Consent Tool

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your cookie preferences by category

You can change your preferences at any time by clicking the "Cookie Settings" link in our footer.

5.3 Opt-Out of Third-Party Cookies

You can opt out of certain third-party cookies:

  • Google Analytics: Google Analytics Opt-out Browser Add-on
  • Google Ads: Google Ads Settings
  • Facebook: Facebook Ad Preferences
  • Digital Advertising Alliance: DAA Opt-Out Tool

5.4 Do Not Track (DNT)

Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you don't want to be tracked. However, there is no industry standard for how websites should respond to DNT signals. We currently do not respond to DNT signals.

6. Impact of Disabling Cookies

If you disable or refuse cookies, please note that:

  • Some parts of our website may not function properly
  • You may need to manually adjust preferences every time you visit
  • Some features and services may not be available
  • Your user experience may be less personalized

Strictly necessary cookies cannot be disabled as they are essential for the website to function.

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make changes:

  • We will update the "Last Updated" date at the top of this page
  • Material changes will be communicated via website notice or email
  • Continued use of our website constitutes acceptance of the updated policy

8. More Information

For more information about how we collect and use personal information, please read our Privacy Policy.

To learn more about cookies in general, you can visit:

  • AllAboutCookies.org
  • AboutCookies.org
  • Cookie Choices

9. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Cookie & Privacy Inquiries

appetenza technologies

Address: Block C, New Ashok Nagar, Delhi, 110096, India

Email: contact@appetenza.com

Privacy Email: privacy@appetenza.com

Phone: +91 8860997066

Website: www.appetenza.com

By using our website, you consent to our use of cookies in accordance with this Cookie Policy. Thank you for trusting appetenza technologies.

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